Tommy Lafrance's Web AgencyAGENCE • WEB • CYBERSÉCURITÉ
The real need
A gym doesn't sell machines — it sells the person who trains.
A gym doesn't sell machines: it sells the person you become by using the machines. The mockup therefore allows itself what other sectors don't: deep black, a full-page effort photo, strong contrast — because gym clients want to feel awake, not soothed.
Conversion rests on three blocks: class schedules in a clear grid, the free trial as a visible button (everywhere), and memberships with published prices — no agreement hidden under a grey asterisk.
What the mockup contains
Six elements that make a gym & fitness storefront sell.
Whatever the package, these six ingredients ship by default for this sector. They come from the same system as this site.
- Full-page effort photo — energy before text.
- Class schedule in a clear grid — a readable full week.
- Free trial as a visible button — repeated on every screen.
- Memberships and published prices — no hidden asterisk.
- Team and trainers — who coaches what, with specialties.
- Trial and sign-up — a short path to start tomorrow.
Several visuals
What it looks like, screen by screen.
Four views of the same sector, made at the agency: the homepage, the services page, mobile and contact. These are generic mockups — no real business behind them.
Frequently asked
What people ask about a gym & fitness storefront.
How do you handle class schedules?
As a grid, by day, with the class name and the trainer. A schedule change is edited in minutes, with no page rebuild.
Should I show all memberships?
Yes, at least the main ones. Published prices filter out the merely curious and reassure serious people — the opposite of a loss.
And the free trial?
It's a visible, repeated button. It's the sector's most effective entry point, provided it's impossible to miss.
Does it work for a small neighbourhood gym?
Yes. The principle doesn't depend on size: a strong photo, clear hours and a visible trial do the work.
Next steps
Ready to have this storefront for your business?
A free 20-minute conversation, no pressure. We look at your situation and confirm the most sensible package — usually the smallest one.
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